Psychology Marketing
Market psychology is a term
used in the world of high finance to describe the investing behavior of the
masses. The general concept of market psychology is related to efficiency. In
theory, if people always behaved logically, the market and the economy would
always make rational sense in relation to each other. In reality, people don’t
always behave rationally, and often their actions have more to do with emotion
than any logical motivations.
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market psychology |
Sometimes market psychology has good
reasoning behind it. For example, if traders see the economy falter, they will
often become reluctant to trade, and the investment markets will turn sour. At
other times, things that are totally unrelated to finance can send the market
into a sudden dive or climb. For example, an international incident that makes
people fear a possible war may not have any immediate financial impact, but it
can potentially make investors reluctant to trade anyway.
Psychology Marketing
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